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KARUNARATNE P.V.M, WIJAYAKURUPPU M. B. M. W, WIJAYAPALA U. G. S and RANATHUNGA G. M 2020. A study on the factors influencing the preference of Sri Lankan consumers for the use of denim jeans. Journal of Advanced Research in Social Sciences and Humanities. 5, 6 (Dec. 2020), 217-232. DOI:https://doi.org/10.26500/jarssh.v5i6.5.