Altaf Akbar, Hamid Riaz and Sayed Majad Koorimannil 2025. Attitudinal and Behavioral Loyalty and Impulse Buying: Mediated Moderation of Fan-Co Creation and Satisfaction. Journal of Advanced Research in Social Sciences and Humanities. 10, 1 (Mar. 2025), 44-57. DOI:https://doi.org/10.26500/JARSSH-10-2025-0105.