Malika AIT NASSER and Fatima BENSAID 2024. Experience Engagement and Connection: Role of Social Media Interactivity among Moroccan Customers of luxury goods. Journal of Advanced Research in Social Sciences and Humanities. 9, 4 (Dec. 2024), 31-48. DOI:https://doi.org/10.26500/JARSSH-09-2024-0403.