Exploring the Role of Social Media Use and Knowledge Management in Enhancing Competitive Performance: The Mediating Effect of Open Innovation Capability and Innovativeness
Keywords:
Social Media Use, Knowledge Management, Open Innovation, Innovativeness, Competitive Performance
Abstract
Aim: Is this study investigates the potential direct and indirect effects of social media use, knowledge management, and innovation concepts (open innovation and innovativeness) on nonprofit sports teams’ competitive performance.
Methodology: 342 authentic surveys were gathered online from Iranian nonprofit sports club board members. To examine the connections between variables, structural equation modelling was employed.
Findings: The findings show that knowledge management and social media use improve competitive performance through two distinct sequential mediators: innovativeness and open innovation.
Implications/Novel Contribution: Nonprofit sports organisations should benefit from encouraging social media use and knowledge management by, for example, allowing the creation and dissemination of new knowledge by utilising both internal and external knowledge sources. Sports teams can improve their ability to use outside information and cultivate a positive outlook on novelty and creativity by doing this, which will enable them to innovate more and perform better. The study offers managerial and theoretical ramifications that support sports teams in improving many facets of their organisational performance and innovating.
References
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Omondi-Ochieng, P. (2021). Success or failure? Predicting the financial performance of United States national non-profit sports organisations using binary logistic regressions. Managing Sport and Leisure, 26(6), 466-483.
Ozimek, P., Brailovskaia, J., & Bierhoff, H.-W. (2023). Active and passive behavior in social media: Validating the Social Media Activity Questionnaire (SMAQ). Telematics and Informatics Reports, 10, 100048.
Pundziene, A., Nikou, S., & Bouwman, H. (2022). The nexus between dynamic capabilities and competitive firm performance: The mediating role of open innovation. European Journal of Innovation Management, 25(6), 152–177.
Saura, J. R., Palacios-Marqués, D., & Ribeiro-Soriano, D. (2023). Exploring the boundaries of open innovation: Evidence from social media mining. Technovation, 119, 102447.
Subagja, A. D., Ausat, A. M. A., Suherlan, S., et al. (2022). The role of social media utilization and innovativeness on SMEs performance. JURNAL IPTEKKOM Jurnal Ilmu Pengetahuan & Teknologi Informasi, 24(2), 85-102.
Sun, B., & Liu, Y. (2023). The double-edged sword effect of social media usage on new product development performance: Evidence from Chinese firms. European Journal of Innovation Management, 26(1), 265-287.
Susanto, P., Hoque, M. E., Shah, N. U., Candra, A. H., Hashim, N. M. H. N., & Abdullah, N. L. (2023).
Entrepreneurial orientation and performance of SMEs: The roles of marketing capabilities and social media usage. Journal of Entrepreneurship in Emerging Economies, 15(2), 379-403.
Traboulsy, O. R. (2023). The role of resource acquisition in achieving sustainable competitive performance for smes in an emerging market: A moderated mediation analysis. Sustainability, 15(16), 12302.
Valdez-Juárez, L. E., & Castillo-Vergara, M. (2021). Technological capabilities, open innovation, and ecoinnovation: Dynamic capabilities to increase corporate performance of SMEs. Journal of Open Innovation: Technology, Market, and Complexity, 7(1), 8.
Waheed, A., & Zhang, Q. (2022). Effect of CSR and ethical practices on sustainable competitive performance: A case of emerging markets from stakeholder theory perspective. Journal of Business Ethics, 175(4), 837-855.
Wijaya, P. Y., & Suasih, N. N. R. (2020). The effect of knowledge management on competitive advantage and business performance: A study of silver craft SMEs. Entrepreneurial Business and Economics Review, 8(4), 105-121.
Borah, P. S., Iqbal, S., & Akhtar, S. (2022). Linking social media usage and SME’s sustainable performance: The role of digital leadership and innovation capabilities. Technology in Society, 68, 101900.
Cepeda-Carrion, I., Ortega-Gutierrez, J., Garrido-Moreno, A., & Cegarra-Navarro, J.-G. (2023). The mediating role of knowledge creation processes in the relationship between social media and open innovation. Journal of the Knowledge Economy, 14(2), 1275-1297.
Corthouts, J., Winand, M., & Scheerder, J. (2023). A three-dimensional model of innovation within Flemish non-profit sports organisations. European Sport Management Quarterly, 23(3), 853-876.
Delshab, V., Winand, M., Sadeghi Boroujerdi, S., Hoeber, L., & Mahmoudian, A. (2022). The impact of knowledge management on performance in nonprofit sports clubs: The mediating role of attitude toward innovation, open innovation, and innovativeness. European Sport Management Quarterly, 22(2), 139-160.
de Zubielqui, G. C., Fryges, H., & Jones, J. (2019). Social media, open innovation & HRM: Implications for performance. Technological Forecasting and Social Change, 144, 334-347.
Ferreira, J., Coelho, A., & Moutinho, L. (2020). Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation. Technovation, 92, 102061.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Ghazwani, S. S., & Alzahrani, S. (2024). The use of social media platforms for competitive information and knowledge sharing and its effect on SMEs’ profitability and growth through innovation. Sustainability, 16(1), 106.
Gyemang, M., & Emeagwali, O. (2020). The roles of dynamic capabilities, innovation, organizational agility and knowledge management on competitive performance in telecommunication industry. Management Science Letters, 10(7), 1533-1542.
Hair, J. F., Sharma, P. N., Sarstedt, M., Ringle, C. M., & Liengaard, B. D. (2024). The shortcomings of equal weights estimation and the composite equivalence index in PLS-SEM. European Journal of Marketing, 58(13), 30-55.
Hair Jr, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis. In Multivariate data analysis.
Karamitri, I., Kitsios, F., & Talias, M. A. (2020). Development and validation of a knowledge management questionnaire for hospitals and other healthcare organizations. Sustainability, 12(7), 2730.
Kim, J., & Choi, S. O. (2020). The intensity of organizational change and the perception of organizational innovativeness; with discussion on open innovation. Journal of Open Innovation: Technology, Market, and Complexity, 6(3), 66.
Knowles, C., Hansen, E., & Dibrell, C. (2008). Measuring firm innovativeness: Development and refinement of a new scale. Journal of Forest Products Business Research, 5(5), 1-24.
Król, U. (2020). Voluntary donations to sports non-profit organizations. Journal of Physical Education and Sport, 20, 2996-3001.
Lam, L., Nguyen, P., Le, N., & Tran, K. (2021). The relation among organizational culture, knowledge management, and innovation capability: Its implication for open innovation. Journal of Open Innovation: Technology, Market, and Complexity, 7(1), 66.
Martín-Rojas, R., Garrido-Moreno, A., & García-Morales, V. J. (2023). Social media use, corporate entrepreneurship and organizational resilience: A recipe for SMEs success in a post-Covid scenario. Technological Forecasting and Social Change, 190, 122421.
Mikalef, P., Krogstie, J., Pappas, I. O., & Pavlou, P. (2020). Exploring the relationship between big data analytics capability and competitive performance: The mediating roles of dynamic and operational capabilities. Information & Management, 57(2), 103169.
Moreau, D. B. (2021). Mimetic isomorphism in Non-Profit Organisations (NPO): Sports associations in the nord pas-de-calais departments. Societies, 11(3), 100.
Ng, H. S., Kee, D. M. H., & Ramayah, T. (2020). Examining the mediating role of innovativeness in the link between core competencies and SME performance. Journal of Small Business and Enterprise Development, 27(1), 103-129.
Ning, L., & Yao, D. (2023). The impact of digital transformation on supply chain capabilities and supply chain competitive performance. Sustainability, 15(13), 10107.
Omondi-Ochieng, P. (2021). Success or failure? Predicting the financial performance of United States national non-profit sports organisations using binary logistic regressions. Managing Sport and Leisure, 26(6), 466-483.
Ozimek, P., Brailovskaia, J., & Bierhoff, H.-W. (2023). Active and passive behavior in social media: Validating the Social Media Activity Questionnaire (SMAQ). Telematics and Informatics Reports, 10, 100048.
Pundziene, A., Nikou, S., & Bouwman, H. (2022). The nexus between dynamic capabilities and competitive firm performance: The mediating role of open innovation. European Journal of Innovation Management, 25(6), 152–177.
Saura, J. R., Palacios-Marqués, D., & Ribeiro-Soriano, D. (2023). Exploring the boundaries of open innovation: Evidence from social media mining. Technovation, 119, 102447.
Subagja, A. D., Ausat, A. M. A., Suherlan, S., et al. (2022). The role of social media utilization and innovativeness on SMEs performance. JURNAL IPTEKKOM Jurnal Ilmu Pengetahuan & Teknologi Informasi, 24(2), 85-102.
Sun, B., & Liu, Y. (2023). The double-edged sword effect of social media usage on new product development performance: Evidence from Chinese firms. European Journal of Innovation Management, 26(1), 265-287.
Susanto, P., Hoque, M. E., Shah, N. U., Candra, A. H., Hashim, N. M. H. N., & Abdullah, N. L. (2023).
Entrepreneurial orientation and performance of SMEs: The roles of marketing capabilities and social media usage. Journal of Entrepreneurship in Emerging Economies, 15(2), 379-403.
Traboulsy, O. R. (2023). The role of resource acquisition in achieving sustainable competitive performance for smes in an emerging market: A moderated mediation analysis. Sustainability, 15(16), 12302.
Valdez-Juárez, L. E., & Castillo-Vergara, M. (2021). Technological capabilities, open innovation, and ecoinnovation: Dynamic capabilities to increase corporate performance of SMEs. Journal of Open Innovation: Technology, Market, and Complexity, 7(1), 8.
Waheed, A., & Zhang, Q. (2022). Effect of CSR and ethical practices on sustainable competitive performance: A case of emerging markets from stakeholder theory perspective. Journal of Business Ethics, 175(4), 837-855.
Wijaya, P. Y., & Suasih, N. N. R. (2020). The effect of knowledge management on competitive advantage and business performance: A study of silver craft SMEs. Entrepreneurial Business and Economics Review, 8(4), 105-121.
Published
2024-03-19
How to Cite
Aryan Nassiri. (2024). Exploring the Role of Social Media Use and Knowledge Management in Enhancing Competitive Performance: The Mediating Effect of Open Innovation Capability and Innovativeness. Journal of Advanced Research in Social Sciences and Humanities, 9(1), 1-14. https://doi.org/10.26500/JARSSH-09-2024-0101
Section
Articles
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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