Perceived organizational support as mediator between digital social media influence on technological innovation
Abstract
Aim: In this research, we examine the role that knowledge workers’ perceptions of organizational support play as a moderator between the impact of their social media use and their companies’ willingness to invest in new forms of technology.
Methodology: The data was analyzed using survey responses from 415 knowledge workers in Indian IT companies.
Findings: These results show that digital learning benefits employees’ perceptions of their organizations’ support for their professional development. The study’s results also established a link between social media, e learning, and technological advancement.
Implications/Novel Contribution: The findings of this study have far-reaching implications for knowledge workers and management in India, who may increase the perceived organizational support as a mediator between the influence of digital social media on the technological innovation of knowledge workers working in IT companies in India.
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